How Small Businesses can benefit from Digital Marketing Campaigns?

Every business starts with smaller capacity at the start, it is the people and the perfect policies which make the business grow and help spread at huge scale. There is no doubt that we’re currently living in the modern era of technology, where with the change of technology on daily basis and innovations, it is no difficulty for anyone promote their activity in the global market or to engage with the mass audience. All you need is to remain up to date with the market/audience requirement and plan your strategy in a manner that will get a maximum response with minimum time and cost.

With the change in business methods and techniques and with the rise of e-commerce as well as digital business, one can easily set-up its own small business from their room and expand it through the means of digital marketing. Digital marketing campaigns benefit businesses of all sizes by giving growth and access to the mass market. And as far as small businesses are concerned, it is a better approach than T.V or print advertising as it interacts with truly personalized marketing and that too with an affordable price.
The main advantage of the digital media campaign is that you can easily promote your product by targeting the specific audience that can be reached in a cost-effective and measurable way. For example, if your product is specifically designed for adults or kids, you can easily restrict your marketing to adult or kids only using through the digital media campaign. As of today, all the companies regardless of its growth, and size are in the race of digital marketing campaigns. It can be estimated by that even the marketing of the world largest soft drink selling company Coca-Cola is incomplete without digital media campaign. So here’s how digital marketing can help you grow your business.

Promote through social media

No one can deny the fact that social media has a huge part in our lives, either for communication or interacting with social circle. So with the huge rise in social media users, there is be no better place than social media to market your products, because one of the main goals of your marketing is to target maximum audience and for that, you need huge numbers of people which can be easily available on social media.

Moreover, sponsoring your post through major social sites like Facebook, Twitter and Instagram will also be trustworthy. You can schedule your brand promotion to any specific country, any age group or any region of the world and the social sites will let your post-show to the audience. There are many companies who are running their marketing campaign on support from the sponsored content.
As there are several ways to promote your content through social media, one of the best way among it is to hire a content creator to sponsor your business campaign or giveaway any social media celebrity to monetize it. For an instance, if any content creator gets more than 10 million views in a week on his/her content, then he or she must be suitable for your campaign because this will let your business interacts directly with the audience in the form of personalized marketing.

Online Advertisement

Small businesses have very little resources and capitalization. Gone are the days when the online advertisement was only affordable to mega business and companies or an International Organizations. The digital marketing revolution levels the online playing field by providing small businesses the chance to compete against big boys to attract their share of the targeted audience.
With digital marketing campaigns, small businesses now have the opportunity and a platform to perform sales and marketing products that were previously available only to large organizations. Now without a call center, and an office space you can interact effectively with multiple customers, even customers from out of your town or any other part of the world.

Hire a social media consultant

You can’t become an engineer without enrolling in the high school or university. The same implies for your business, you must need a social media specialist which will consult you about your marketing strategies. After hiring a qualified consultant to be able to assist you in growth of your business and engaging audience through digital media campaign, you should then focus on measuring the milestones regularly which definitely indicates that you need to have goals before you start implementing the digital marketing techniques.

Fact about Digital Marketing Campaign:

You can’t become an engineer without enrolling in the high school or university. The same implies for your business, you must need a social media specialist which will consult you about your marketing strategies. After hiring a qualified consultant to be able to assist you in the growth of your business and engaging audience through the digital media campaign, you should then focus on measuring the milestones regularly which definitely indicates that you need to have goals before you start implementing the digital marketing techniques.

Why your marketing strategy needs the right logo and what makes it right?

Is there any business in the world which do not require marketing? Well, marketing is very essential for any kind of business because a business without marketing is like Human being without a brain. From Facebook to Google, Samsung to Nike, no matter how much goodwill of their product they’ve been established in the market, the fact of the matter is they still require marketing to make the most out of their products. But marketing does not consist of a single word, it usually falls into several subcategories, some makes it through advertisements, promotions or others etc. Yet there is another thing which is supposed to be the backbone of any business or marketing strategy and we can’t take it for granted. And that’s your right business logo.
Your logo is arguably the most important tool in all your advertising toolbox. Because it reflects your brand’s goodwill and gives your company an identity that represents your mission and your policy like what certain thing you want to achieve through it or want to happen? If it’s well executed, then it will get you to accomplish your goals. But on the contrary side, your poor logo design can and will repel customer and fail to convey your brand message to your potential customers. Let’s suppose, consider the logo of Coca-Cola (largest soft-drink manufacturer) and try to replace it with a single letter “C”, would it be more effective? Would it be able to convey the message? The answer is a big No because it fails to tell the customer at the first sight that what they’re offering. So let it be remembered, it’s not some random mark.
Before we proceed further, let’s clarify: your logo isn’t your brand, in fact, it represents your brand much like your clothes represents your personality. And definitely, no sane person can choose fair dress up and stretched clothes for themselves. But your clothing definitely instantiates upon the requirement, you choose to put formal clothing to represent who you are. Obviously, they aren’t you, but they give others idea that you’re going participate in some corporate meeting or any other event etc. likewise, the same implies for your logo. Through font, color and mark design, it conveys your company’s personality.
Developing your logo, should take some time and thought, after all, you just need the right logo as it is the strategic endeavor that will be the anchor to all of your future advertising. Here the question arises what makes our logo right? To make your logo right, you should keep a good eye on these following rules.

Right fit

Remember your logo is the most overlook part of your brand and something which describes your brand at first glance. So your logo must differentiate a brand within a category in that each tends to have its unique design, distinctive color, and type of treatment. So if you have a business, you have competitors. And if you have competitors, you need one right logo whose fundamental task will be getting consumers to think of your company first.
Generally speaking, the logo isn’t a random mark but the most important, and such a vibrant part of any brand. So as smaller the business would be, harder and stronger will be your logo. Harder and stronger means choosing the right fonts and color combinations for your logo design. For example, if your brand targeting audience is senior persons, then you should use serif fonts because seniors might prefer a more traditional way of it. So as young people who, tend to get attracted towards modern sans serif fonts.
The same goes for the colors you choose for your design. From a marketing design perspective, blue color evokes trust. With too much yellow you might make people anxious. In fact, there’s a whole science behind the emotions of color, and you can use this information to design a logo that makes the consumer feel really good about your product or company ever before they’ve interacted with you.

Emotional Attachment

Your logo is one of the reasons behind the emotional attachment of your brand/product with your consumer. Considering the recent statistics from marketing and entrepreneurship: 93 % of purchasing judgments are made on visual perceptions, whereas, 7 % of consumer say color is the reason they buy a product. These facts are comprising of an evidence why you need a logo that is professionally designed to elicit a favorable reaction from consumers. And if you get succeed to engage your consumer through your logo, then they will be more likely to remember your business. And if they remember your business, then there are high chances they will buy from you. The fact of the matter is, your logo is your first impression – so makes it right in the first chance because you don’t get a chance to make another one.

Future of outbound marketing in 2018

Outbound marketing is the opposite of inbound marketing and considered as one of the oldest ways to market your product. In case if you don’t know what does outbound marketing stands for? Then for your concern, the word outbound marketing stands for the way of marketing that perform externally or outbound. Outbound marketing refers to any kind of marketing that conveys its message out to an audience. Outbound marketing consists of more traditional forms of marketing and advertising such as TV commercials, radio ads, print media ads, tradeshows, and bill boards etc. however it is yet the less profitable way of marketing as compared to inbound marketing and ironically organizations spend as much 90% of their marketing budgets on outbound marketing.

As we are living in the year 2018, it is a fact that for the past years, the inbound marketing has dominated in the market a lot. The organizations have shown a keen interest in investing in their marking budget through inbound marketing. A huge rise has witnessed in the recent years for search engine marketing that considered as inbound marketing. It goes without saying that outbound marketing has been on a downfall, however it is not all finished yet. Still, companies are hugely investing in print, sign boards, and TV commercials, and how much this is effective in terms of improving their sales is a different debate. But looking at the current downfall of outbound marketing, one can easily put a question mark on its future. Does outbound marketing exist in future? Will it remain the source of sending the marketing message to the audience or improving the sales of an organization? These are the questions that can be raised in anyone’s mind looking to market its products.

The current big thing in the tech industry is Artificial Intelligence, the one whole industry is talking about and about which the tech giants are taking step towards it. The Artificial Intelligence is bound to shake things up in the online marketing sphere as well. As I mentioned before, in the past decade the outbound marketing lagged behind as back then, there are now slim chances that outbound marketing will bounce back in 2018 or later in a big quantity. With artificial intelligence, businesses can have a more powerful outbound campaign than ever before. Here’s how:

Accurate Data Prediction

The worst thing about outbound marketing efforts was that it was based entirely on assumptions so that no data and figures can be calculated to evaluate the results. So due to artificial intelligence, we can predict more accurately as when a certain person has a higher chance of becoming an audience and then converting than otherwise. Moreover, it can tell us multiple things that we didn’t know previously, like a person’s level where he or she could be in a better position to buy a certain package for its organization.

The Data importance

Outbound marketing succeeds when it reaches the appropriate audience and targets the right customer, and that starts with great data, whom you are trying to convince, what message do you want to send, and when you are saying it. With high-quality lead data, one can easily predict that in future, the companies will benefit from the outbound quality even more through the better quality of data.

A better knowledge of business

Big data analysis makes you understand your target market better as compared to the previous manner in which we imagined possible outcomes, which can definitely lead us towards making outbound marketing a more effective strategy than inbound efforts.

Summary

As we entered in the year 2018, we look forward to outbound marketing getting better day by day and becoming an even more powerful tool for sales and marketing teams to acquire new customers, upholding the new technologies to make it possible. Therefore, it is safe to say that outbound marketing is going anywhere at least as its looking, so our marketing strategies will definitely be relying on it. So, outbound market is definitely the thing which we will look forward in the future.

Mobile wallet and their impact in 2018

Money is the great thing around which the whole world revolves. And quite probably it is the only thing, the whole world is an acquisition for, from a small employer to the C.E.O of a huge company, all they exist because their respective designations are the source of money. So to cope with the challenges related to the money such as to handle a large amount of cash, to save it at a secured place, or to send it from one place to another, the system of banks were introduced. The concept of modern banking was formally introduced in the 17th century, since then the banking systems have formally become the source of keeping the money, history of transactions, deposit etc.

Today, when we are living in 2018, the technology has a great impact on our lives. Things in our surrounding are constantly changing and so as our requirements. As we become destitute of smartphones, our lives are totally relying on it. Now everything is just one touch away from your smartphone. Following the needs of instant payments, shopping from worldwide, payment confirmations, sending payments, all in one solution of mobile payments were introduced.
The successful assessment of mobile payments can be estimated from that the world-renowned coffee chain Starbucks 24% transaction are of mobile payments. Furthermore, there are mobile wallets revealed by the top tech companies in the world such as Google Pay, Samsung Pay, and Apple Pay. All of these apps tend to provide alternative digital payment solutions and convert into a cashless society. So let’s discover the impacts of mobile wallets in 2018 and so on…

Mobile wallets on the rise

Mobile wallets are a versatile and secure way to act as a consolidated platform to deal with your financial services at your fingertips anytime without having the need to go to a physical bank. Although, these payments are often subject to banking regulations, yet banks have an aversion toward too many mobile wallets startups for the fear of becoming physical banking obsolete.
Traditional bankers would be happy if the customers stick to plastic money, but from a customer’s perspective, why carry an ATM or credit card when direct transfer can be done from a mobile? Customers obviously don’t like a lofty wallet with plastic money (credit cards, debit cards, loyalty cards) to make a payment. So how about making mobile payments wherever they go? This is where mobile wallets make their great entrance. Unlike leather wallets, mobile wallets promise the flexibility and the power as a consolidated platform for making payments.

Pay with your phone

We’re just about to enter in the days, where we no longer need to dig into our pocket to withdraw currency notes, coins, bills, or even our credit or ATM card. Now our smartphone will be enough to deal with all these kind of problems. You can now pay through at any restaurant through your smartphone or any other place without taking tension of your transaction details, history and balance. And obviously, you can also use many services regarding the web stores and even some apps have in-app payment options which make easy to send payment from one to another.

As mentioned before, the mobile wallets by the tech companies, there are some services that do not even require to install a separate application: with Apple Pay, Google Pay, Samsung Pay, in-store payments are built into the wallet and person to person payments happen inside the application. Like Facebook payments don’t require another application, you do everything inside the messenger application.

Potential for mobile wallets?

There is no doubt about the fact that the potential for mobile payments is huge and it normally lies under the hands of the millennials. In fact, according to a survey, it is reported that 8 out of 10 millennia’s shop and pay their bills online via mobile phone. As we see this trend continue, we can hope for more advancements in both, offline and online mobile app payments opting digital payment technology.

The Future?

The future of mobile wallets seems to be very promising. The financial ease and with the revolution in the banking world, the mobile wallets are definitely going to rule the financial markets. It seems from the mobile wallets startups that are coming a day after another, that the idea of mobile wallets somehow becomes successful. In an increasing tech-savvy era, we can expect to see a majority of payments moving towards cashless transactions.